Our Services are Always Uniquely Fitted to Our Client Needs.

This means we scale to fit existing in-house resources and match exactly were the project currently is.

We also aim to leave behind not only superior insights and solutions but our mindset and tools as well.

We ground all design phases on a solid bedrock of human knowledge. This means less guessing and more knowing in design projects.

We ground all design phases on a solid bedrock of human knowledge. This means less guessing and more knowing in design projects.

3) User experience & Usability testing See uxLab

New Business & Design Strategy

Customer & User Insight Studies

A successful business model needs to be anchored deeply in real needs. We help you uncover those needs, decode them, and transform them into an operational design strategy.

A design strategy can also be relevant for a line extension of an existing product or service (a brush-up).


  • Customer listening studies focused on mental models that drive market behaviour using our Mental Model Scraping™ tool.

  • User study: Design, Execution, Data Analysis & Value Proposition.

  • Behavioural root cause analysis of customer behaviour.

  • Mapping of UX-driven design strategy using our uxValuEQ™ tool.

  • UX Design & interaction review of existing products and services to identify value-adding design improvements using our Levels-of-cognition Design Driver™ tool.

  • White Paper Decision report: Consolidation of scientific knowledge merged with existing business insights.

Examples of User Insight Projects

User Experience Design Strategy

When 70% of the success of a product or service comes down to ease-of-use, companies should have a UX Strategy. At DPsy, we utilise multiple expert analytic tools to both convert user insights to operational design opportunities and to map out existing products for UX-driven design opportunities.


  • Conversion of user insights to operational design opportunities.

  • Expert analysis of existing product portfolio and competitors to identify UX-driven design opportunities.

  • Design of a unique usability selling points design strategy.

  • Specification of UX-requirements to drive design development.

Examples of UX Strategy Projects

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Systematic Mapping of Interaction Points as Input for a UX Design Strategy

Child carriages suffer from feature exhaustion that is a tell-tale sign of a mature product strategy. Together with Odder we scoped a UX-driven design strategy focused on heightening the usability of interaction touchpoints.

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Developing In-house Capacity to Innovate With User Needs in Focus

Together with MTIC, we helped small and mid-size health.tech. companies develop a UX-driven strategy to help mature core technologies and strengthen footholds in price-competitive international markets.


Where Do You Go When Your Stoma Care Products Are Already Best In Class?

To help Coloplast identify future innovation drivers DPsy mapped out existing Ostomy Care products with our User Experience Value Equation™ (uxValuEQ) analysis and design tool.

How to Drive a User Experience Centric Design Strategy

DPsy helped Radiometer transform their design strategy to focus on user experience as a key market differentiator. Radiometer has been best-in-class for years at the core technology offering. To strengthen that market lead Radiometer wanted to integrate a complete UX-centric analysis and design strategy to drive product innovation and development. The strong focus on user needs and usability of the TCM5 is the first testimony to that new strategic focus by Radiometer.


Product & Service Design

Design Development

You are an expert in the technology and service that defines your company. We are experts in designing for humans to ensure that the users can realise the full value of your products and services.

As our expertise is human beings and how to design the user interface and behavioural logic, we operate across all industries and business types.

Our services scale from full-service end-to-end design right down to specific services that complement your existing in-house team competencies.


  • UX-Requirement specification

  • Design guidelines

  • Graphical User Interface Design

  • Product Design

  • Functional Graphics

  • UX-copywriting

Examples of Design Development Projects


Preparing For New User Segments at ESS Research Facilities

Change is coming to the user base of ESS Neutron imaging research facilities. To prepare for non-instrument specialist researchers, ESS have worked with DPsy to re-design graphical user interfaces of instrument control systems.


Designing an Intuitive User Interface For an Advanced Water Management System

Crysberg has one of the most advanced for water management systems for large-scale uses in parks and golf courts. DPsy has helped design a new graphical user interface (GUI) for the system that enables entry-level users to overview and manage complex installations proficiently.

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Design Update of Organ Donation Leaflet to Address Behavioural Barriers

The organ donation leaflets is a critical touchpoint for people in their personal decision about organ donation.

Getting the behavioural root-causes addressed that impedes people from making a decision was, therefore, a fundamental design driver of text and graphics in the updated folder DPsy helped design.

Behaviour Change & Support

Change of existing behaviour or establishing an entirely new behaviour is a business-critical challenge that comes in many kinds of new products and services. This is widely seen in pharma and health.tech both for patients and professionals. However, the challenge extends to all types of business where the successful realisation of the value of a product or service is hinged on the behaviour of the user (or patient).


  • Design of Patient Support Programs with our Behavioural Mode of Action™ (BMOA) tool. Read our InDPsight about BMOA.

  • Behavioural copywriting. Transformation of text information into a consistent message supported with deep mental models that drive the right inferences and intuitions of the reader.

    Functional graphics. Transformation of text into an intuitive visual format supported with deep mental models that drive the right inferences and intuitions of the reader.

Examples of Behaviour Change and Support Projects

Design of Advanced Patient Support Programs for Novo Nordisk.

Design Psychology helped design the “behavioural engine” that Novo Nordisk offers patients alongside treatments for obesity and diabetes. The programs address a broad range of behavioural barriers know to drive non-adherence.

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Helping Coloplast Make Systematic Sense of Patient Needs and Behaviour

Coloplast is best in class when it comes to understanding customer needs and responding to them. To go even further, Coloplast has adopted the structured behavioural analysis and design tools developed by Design Psychology.

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Transformation of Hygiene and Germ Perception into Design Opportunities

For Novo Nordisk, it is critical to understand the behavioural drivers behind the patient perception of bacteria and germs concerning hygiene. Design Psychology helped decode user insights and link them to design opportunities for future device development.