UX Insights with Eye-Tracking
“Eye-tracking lets you know what users
see, think and do. Even at a level that users themselves are unaware and can’t tell about!
This means you can make better design decisions with eye-tracking”
We have in-house capability and expertise on testing with eye-tracking. Equipped with state-of-the-art eye-tracking technologies available, we are ready to elevate your design research, give you the guidance and assistance you need.
What sets us aside from having the mere technology is that we have in our team the people expertise necessary to activate and tailor the technology for your specific business needs.
Our Eye-Tracking Services
Research Design: We can help you get the most out of eye-tracking with an optimal study design specific to your product’s questions and needs.
Data Collection: We can execute your study and collect data with users in our central location in Copenhagen. Alternatively, we can conduct remote user tests using online eye-tracking on participants’ webcams.
Data Analysis: We can analyse the eye-tracking data as well as any additional survey or interview questions to support the analysis. The output is a focused report with conclusions and actionable insights.
“Back-on-track”: If you have purchased eye-tracking equipment but don’t really use it we can help you get back on track and realise the business value of your investment.
Quick read about typical misconceptions about eye-tracking: ☞ Open article 📚
Eye-tracking in-house skill building
A good place to start for your design development team is to learn about eye-tracking as a design research tool. To get you started you can book our specialist for a two-hour workshop.
Eye-tracking workshop
- 1. The business value of eye-tracking.
- 2. Good design testing questions eye-tracking can help you answer..
- 3. Linking eye-tracking to your design process and product portfolio
- ✎ You get our "10 good tips to effectively get started using eye-tracking".
- ✎ With the workshop you get full access to our testing support team.
Eye tracking has come a long way
Eye tracking has been around for more than sixty years. Thanks to advances in both equipment and software, eye tracking can integrate smoothly into fast paced design processes.
Eye-tracking done properly can deliver detailed and robust data to qualify design decisions and identify root causes of user behaviour.
At Design Psychology we can help you unleash the full potential of this powerfull technology in any way that suits your needs. From delivering full service to helping you anchor the tool with your inhouse team.
Want to explore if eye-tracking makes sense for your design?
We are happy to provide free input and advice, on how and whether eye-tracking or other biometric methods, might make sense for your product/design.
Leave your info here, and our Eye-tracking expert Demet will reach back to you, with a suggestion for a time for a brief chat.