Design Psychology is a Unique Team of Psychological Experts
We Apply Knowledge of How Humans Work to Design Products and Services That are Intuitive and Effective to Use
A Unique Team and Skill Set
Design Psychology was founded on a vision to root design development in evidence-based research to benefit from what we already know about how people work. This approach ensures overall better design and more efficient design processes with less risk.
Our unique analysis and design team consists of 18 experts with backgrounds in human factors, psychology, and cognitive linguistics. These skill-sets enables us to help you design much more directly and effectively for how humans work best.
Our Approach to Design
We give you a complete picture with the best from two design approaches:
A User Centred Design (UCD) approach where we explore the needs of people using ethnographic and anthropological tools.
A Human Centred Design (HCD) approach where we ground design strategy and design development deep in the existing expert knowledge about how human beings work.
Tactical Deployment of Our Vision
We Support the Entire Design Process
Our expert human understanding feeds into the entire design process in different ways.
Design strategy and user insights studies become more robust and operational when we also understand the deep behavioural basis for what users tell us and what we observe. Sometimes part of the answer that companies look for can be found in existing research.
Design development is often idealised as an iterative approach. We like to aim straight for the target with detailed design requirements to steer the design process and operational design guidelines for how to get there.
Operational Design Tools
From Descriptive to Prescriptive Design Input
We are committed to both academic excellence and operational relevance.
We succeed in this approach by having bridged “academia” and design processes with very pragmatic and operational design tools. Our team of human experts have transformed the often inaccessible academic insights into efficient and operational analysis and design tools.
This approach ensures that all phases of a design process - from strategy to implementation - can be anchored deep in robust knowledge.
Testing & Quality Assurance
Data-Driven design and Design Control
We strive to mature design to the same level of quality that characterises natural sciences. Our design input is, therefore, always evidence-based. All aspects of the design process are, therefore linked to theory and data that is scientifically validated.
Furthermore, we always seek to supplement the design process with rich data. In addition to qualitative user data, we strive to both quantify user input and to integrate quantitative data sources. With this, we reduce risk and help provide a robust and detailed decision basis throughout the design process.
Finally, we employ the strict QA design control methodologies used in the pharma industry to ensure full traceability and risk management.